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Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.
Published by: Palgrave Macmillan
Publication Date: 2006-10-12
Format: Hardcover
ISBN-13: 9780230001879
DOI: 10.1057/9780230579484
Dimensions: 235cm x155cm
Pages: 241