{"product_id":"9780230002104","title":"The Wine Wars: The Mondavi Affair, Globalisation and \"Terroir\"","description":"\u003ch1\u003eThe Wine Wars: The Mondavi Affair, Globalisation and \"Terroir\"\u003c\/h1\u003e \u003ch2\u003eTorrès, O.\u003c\/h2\u003e \u003cp\u003eThis work describes California-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in southern France. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way we do business.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2006-07-03\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9780230002104\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9780230624917\u003c\/p\u003e \u003cp\u003eDimensions: 216cm x140cm\u003c\/p\u003e \u003cp\u003ePages: 170\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47678991728780,"sku":"9780230002104","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780230002104.jpg?v=1776568875","url":"https:\/\/lateknightbooks.com\/products\/9780230002104","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}