Skip to product information
Marketing Competences and Strategic Flexibility in China

Marketing Competences and Strategic Flexibility in China

Sale price  $98.99 Regular price  $109.99

Reliable shipping

Flexible returns

Marketing Competences and Strategic Flexibility in China

Y. Wang | R. Li-Hua

Business & Economics / Marketing / General

Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.
YONGGUI WANG is Professor of Organizational Strategy and Marketing at the School of Business, Nanjiing University, China.

RICHARD LI-HUA is Reader of Technology Management at Newcastle Business School in the UK, and the Editor of the Journal of Technology Management in China.

Publication Date: 01 December 2006
Publisher: Palgrave Macmillan UK
Imprint: Palgrave Macmillan
ISBN-13: 9780230013506
Format: Hardback
Page Count: 261

You may also like