Semiotics and Popular Culture: Semiotics and Consumer Culture

Berger, A.

In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.

Details

Published by: Palgrave Macmillan

Publication Date: 2010-08-18

Format: Hardcover

ISBN-13: 9780230103726

DOI: 10.1057/9780230109902

Dimensions: 216cm x140cm

Pages: 198