Creative Cost-Benefits Reinvention: How to Reverse Commoditization Hell in the Age of Customer Capitalism

Dussart, C.

This book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. Using concrete examples this book will help to change businesses approach by acting not only on the economic analysis presented, but also on the diagnosis of commoditization and the recommendations for creation of customer value. The common thread throughout this approach is the obsession with customer satisfaction, the search for a fair balance between the long and short term, and the will to reinvent business models by harnessing innovation.

Details

Published by: Palgrave Macmillan

Publication Date: 2011-01-19

Format: Hardcover

ISBN-13: 9780230105300

DOI: 10.1057/9780230114630

Dimensions: 216cm x140cm

Pages: 174