Semiotics and Popular Culture

Gaines, E.

Media Literacy and Semiotics provides helpful tools to help readers think critically about the meaning of the media images they are exposed to on a daily basis. In this comprehensive book, a basic model of semiotic logic is applied to a variety of media studies to promote critical thinking and media literacy. Elliot Gaines systematically analyzes the hidden meanings in mass-mediated products and texts, and shows how basic meaning structures underlie everything from The Daily Show to television documentaries to infotainment.

Details

Published by: Palgrave Macmillan

Publication Date: 2011-01-19

Format: Paperback

ISBN-13: 9780230108288

DOI: 10.1057/9780230115514

Dimensions: 216cm x140cm

Pages: 181