Palgrave Macmillan Series in Global Public Diplomacy: Public Diplomacy through Communication

Wang, J.

This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to a more expansive discussion on the instruments of soft power.

Details

Published by: Palgrave Macmillan

Publication Date: 2010-12-14

Format: Hardcover

ISBN-13: 9780230108622

DOI: 10.1057/9780230116375

Dimensions: 216cm x140cm

Pages: 219