{"product_id":"9780230120518","title":"The Art of the Pitch Persuasion and Presentation Skills that Win Business","description":"\u003ch1\u003eThe Art of the Pitch\u003c\/h1\u003e\u003ch2\u003ePersuasion and Presentation Skills that Win Business\u003c\/h2\u003e\u003ch3\u003ePeter Coughter\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eThrough an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.\u003c\/div\u003e\u003cdiv\u003ePeter Coughter is a professor at VCU Brandcenter at Virginia Commonwealth University and president of Coughter \u0026amp; Company, which consults with leading advertising agencies around the world. His clients include: Crispin Porter + Bogusky, DDB, Cramer-Krasselt, Dentsu, GSD\u0026amp;M, Goodby Silverstein, JWT, Leo Burnett, Publicist, Y\u0026amp;R, McKinney and many others. He lives in Richmond, Virginia.\u003cbr\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e12 January 2012\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003ePalgrave Macmillan US\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003ePalgrave Macmillan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780230120518\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e240\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Palgrave Macmillan US","offers":[{"title":"Default Title","offer_id":53273355223180,"sku":"9780230120518","price":25.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780230120518.jpg?v=1787227798","url":"https:\/\/lateknightbooks.com\/products\/9780230120518","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}