All Eyes East: Lessons from the Front Lines of Marketing to China's Youth

Bergstrom, M.

All Eyes East: How Chinese Youth will Revolutionize Global Marketing provides brands looking to capitalize on this new world order with the insight they need to understand and capture the world's most powerful audience. Bergstrom provides insights into Chinese youth, revealing what makes them unique from their counterparts around the world.

Details

Published by: Palgrave Macmillan

Publication Date: 2012-04-03

Format: Hardcover

ISBN-13: 9780230120624

DOI: 10.1007/978-0-230-39368-4

Dimensions: 235cm x155cm

Pages: 237