{"product_id":"9780230201606","title":"Wonder Woman Marketing Secrets for the Trillion Dollar Customer","description":"\u003ch1\u003eWonder Woman\u003c\/h1\u003e\u003ch2\u003eMarketing Secrets for the Trillion Dollar Customer\u003c\/h2\u003e\u003ch3\u003eI. Ellwood | S. Shekar\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eWomen are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as consumers and creates a clear business case for marketing to women.\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIain Ellwood\u003c\/strong\u003e is Head of Consulting at Interbrand. A seasoned management consultant with over fifteen years international experience, living and working in Japan, Hong Kong, the Netherlands and the United States as a marketing brand strategist for Blue-chip companies. He has led highly effective engagements for clients including: British Airways, Barclays, BP, BT, France Telecom, Godrej, InterContinental, Mitsubishi, Nissan, Orange, The Orient Express, Philips, RSA and UBS\u003cbr\u003e\u003cbr\u003eHe is a regular press commentator on marketing and branding issues for \u003cem\u003eThe Economist\u003c\/em\u003e, The BBC, Sky News and numerous business magazines. He is the author of \u003cem\u003eThe Essential Brand Book\u003c\/em\u003e, 2002, Kogan Page. Ellwood is a frequent international speaker on branding, innovation and communications. He also occasionally lectures on the MBA courses at London Business School (LBS). \u003cbr\u003e\u003cbr\u003eEllwood is a Member of the Chartered Institute of Marketing (MCIM); a Member of the Marketing Society and a Fellow of the Royal Society of Arts (FRSA).\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSheila Shekar\u003c\/strong\u003e is a senior marketing professional with over ten years of proven success developing consumer insight-driven brand initiatives and marketing communication strategies for world-class brands, including Gap Inc., Banana Republic, UBS, Radisson Seven Seas Cruises and Visa.\u003cbr\u003e\u003cbr\u003eShekar currently leads international brand management efforts for Banana Republic, helping the brand successfully expand into a global lifestyle brand. Previously, she worked in corporate communications at Gap Inc. Before Gap she was a consultant at Prophet, a top global brand strategy consulting firm focused on Fortune 500 clients, with experience in developing and implementing brand-driven business strategies and marketing initiatives with global organizations across industries. Prior to Prophet, Shekar created marketing communications campaigns and managed media and analyst relations for various global clients at Ketchum, a top ten global PR firm.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e21 May 2008\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003ePalgrave Macmillan UK\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003ePalgrave Macmillan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780230201606\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e240\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":50804904362124,"sku":"9780230201606","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780230201606.jpg?v=1781787629","url":"https:\/\/lateknightbooks.com\/products\/9780230201606","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}