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Given the increased impact of non-market forces on business reputation, there has never been a greater need to grasp corporate social performance. This book demonstrates that a holistic perspective on corporate citizenship that accommodates the importance of profits and other time-honored social values is both desirable and possible.
Published by: Palgrave Macmillan
Publication Date: 2008-10-24
Format: Hardcover
ISBN-13: 9780230201873
DOI: 10.1057/9780230594708
Dimensions: 229cm x152cm
Pages: 262