Beyond Hofstede: Culture Frameworks for Global Marketing and Management

Nakata, Cheryl

Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.

Details

Published by: Palgrave Macmillan

Publication Date: 2009-07-16

Format: Hardcover

ISBN-13: 9780230202399

DOI: 10.1057/9780230240834

Dimensions: 216cm x140cm

Pages: 290