{"product_id":"9780230202399","title":"Beyond Hofstede: Culture Frameworks for Global Marketing and Management","description":"\u003ch1\u003eBeyond Hofstede: Culture Frameworks for Global Marketing and Management\u003c\/h1\u003e \u003ch2\u003eNakata, Cheryl\u003c\/h2\u003e \u003cp\u003eHofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2009-07-16\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9780230202399\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9780230240834\u003c\/p\u003e \u003cp\u003eDimensions: 216cm x140cm\u003c\/p\u003e \u003cp\u003ePages: 290\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47431506886796,"sku":"9780230202399","price":107.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780230202399.jpg?v=1775890632","url":"https:\/\/lateknightbooks.com\/products\/9780230202399","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}