The Nature of Marketing: Marketing to the Swarm as well as the Herd
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The Nature of Marketing: Marketing to the Swarm as well as the Herd
Sale price
$52.20
Regular price $58.00
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The Nature of Marketing: Marketing to the Swarm as well as the Herd
Brymer, C.
The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community.
Details
Published by: Palgrave Macmillan
Publication Date: 2008-11-14
Format: Hardcover
ISBN-13: 9780230203365
DOI: 10.1057/9780230227231
Dimensions: 235cm x155cm
Pages: 205