{"product_id":"9780230203365","title":"The Nature of Marketing: Marketing to the Swarm as well as the Herd","description":"\u003ch1\u003eThe Nature of Marketing: Marketing to the Swarm as well as the Herd\u003c\/h1\u003e \u003ch2\u003eBrymer, C.\u003c\/h2\u003e \u003cp\u003eThe Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2008-11-14\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9780230203365\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9780230227231\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 205\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47678957289612,"sku":"9780230203365","price":52.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780230203365.jpg?v=1776568584","url":"https:\/\/lateknightbooks.com\/products\/9780230203365","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}