Industrial Design, Competition and Globalization

Rusten, G.; Bryson, J.

Economic activities are becoming increasingly globalised. One result being that for companies in developed market economies price-based competition is being replaced or supplemented by other forms of competitiveness. This book explores the shift towards design-based competitiveness and the escalation in the design-intensity of goods and services.

Details

Published by: Palgrave Macmillan

Publication Date: 2009-11-19

Format: Hardcover

ISBN-13: 9780230203495

DOI: 10.1057/9780230274037

Dimensions: 216cm x140cm

Pages: 250