Pricing Perspectives: Marketing and Management Implications of New Theories and Applications

Rothenberger, S.; Siems, Florian

The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.

Details

Published by: Palgrave Macmillan

Publication Date: 2008-11-03

Format: Hardcover

ISBN-13: 9780230207226

DOI: 10.1057/9780230594890

Dimensions: 216cm x140cm

Pages: 230