INSEAD Business Press: When Does it Pay to be Green?

Orsato, R.

By analysing the rationales for sustainability strategies, this book addresses a timely question for managers, academics and MBAs: 'when does it pay to be green?' Based on solid theoretical foundations and empirical research, it clarifies the elements involved in the formation and evaluation of sustainability strategies in firms.

Details

Published by: Palgrave Macmillan

Publication Date: 2009-04-15

Format: Hardcover

ISBN-13: 9780230212985

DOI: 10.1057/9780230236851

Dimensions: 235cm x155cm

Pages: 268