{"product_id":"9780230220324","title":"Brand Champions: How Superheroes bring Brands to Life","description":"\u003ch1\u003eBrand Champions: How Superheroes bring Brands to Life\u003c\/h1\u003e \u003ch2\u003eBuckingham, I.\u003c\/h2\u003e \u003cp\u003eA case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2011-01-26\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9780230220324\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9780230304659\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 209\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47415383818380,"sku":"9780230220324","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780230220324.jpg?v=1775850532","url":"https:\/\/lateknightbooks.com\/products\/9780230220324","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}