Strategies of Multinationals in Central and Eastern Europe: Innovation Systems and Embeddedness

Chobanova, Yordanka

The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe – namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.

Details

Published by: Palgrave Macmillan

Publication Date: 2009-08-21

Format: Hardcover

ISBN-13: 9780230230552

DOI: 10.1057/9780230250956

Dimensions: 216cm x140cm

Pages: 269