Storytelling in Organizations: From Theory to Empirical Research

Storytelling in organizations is a notion that encompasses both the stories that the organization produces and the ones told by its members. It provides both an in-depth treatment of the literature on narratives, stories and storytelling and an extensive empirical case from an American banking institution.

Details

Published by: Palgrave Macmillan

Publication Date: 2009-08-21

Format: Hardcover

ISBN-13: 9780230230682

DOI: 10.1057/9780230271753

Dimensions: 216cm x140cm

Pages: 210