Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced

Govers, R.; Go, F.

The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.

Details

Published by: Palgrave Macmillan

Publication Date: 2009-07-23

Format: Hardcover

ISBN-13: 9780230230736

DOI: 10.1007/978-0-230-24702-4

Dimensions: 235cm x155cm

Pages: 324