{"product_id":"9780230230736","title":"Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced","description":"\u003ch1\u003ePlace Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced\u003c\/h1\u003e \u003ch2\u003eGovers, R.; Go, F.\u003c\/h2\u003e \u003cp\u003eThe topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2009-07-23\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9780230230736\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-0-230-24702-4\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 324\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47679408472204,"sku":"9780230230736","price":62.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780230230736.jpg?v=1776571903","url":"https:\/\/lateknightbooks.com\/products\/9780230230736","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}