The Economy of Brands

Lindemann, J.

In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.

Details

Published by: Palgrave Macmillan

Publication Date: 2010-05-07

Format: Hardcover

ISBN-13: 9780230232501

DOI: 10.1057/9780230275010

Dimensions: 235cm x155cm

Pages: 184