Football Brands

Bridgewater, S.

The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.

Details

Published by: Palgrave Macmillan

Publication Date: 2010-04-29

Format: Hardcover

ISBN-13: 9780230232532

DOI: 10.1057/9780230281363

Dimensions: 229cm x152cm

Pages: 194