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In today's knowledge-based society universities and firms must learn to engage more effectively. Universities focus on generating new knowledge, while firms are increasingly drawing on external collaborations to add value to their offerings. This book shows managers how to work with universities to boost their competitive position and revenue.
Published by: Palgrave Macmillan
Publication Date: 2010-11-10
Format: Hardcover
ISBN-13: 9780230236516
DOI:
Dimensions: 234cm x156cm
Pages: 256