International Place Branding Yearbook 2012: Managing Smart Growth and Sustainability

Go, F.; Govers, R.

This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.

Details

Published by: Palgrave Macmillan

Publication Date: 2012-09-16

Format: Paperback

ISBN-13: 9780230239647

DOI: 10.1057/9781137282552

Dimensions: 229cm x152cm

Pages: 266