Customer Experience: Future Trends and Insights

Shaw, C.; Dibeehi, Q.; Walden, S.

Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.

Details

Published by: Palgrave Macmillan

Publication Date: 2010-09-09

Format: Hardcover

ISBN-13: 9780230247819

DOI: 10.1057/9780230291775

Dimensions: 235cm x155cm

Pages: 199