Personal Brands: Manage Your Life with Talent and Turn it into a Unique Experience

The personal brand, like commercial brands, can become a means of affirming identity, highlighting ability and establishing reputation. Successful, stand-out people build their personal brand and make it count in their professional and personal lives. This book shows how to build and manage your personal brand.

Details

Published by: Palgrave Macmillan

Publication Date: 2010-10-27

Format: Hardcover

ISBN-13: 9780230252639

DOI: 10.1057/9780230302877

Dimensions: 235cm x155cm

Pages: 226