{"product_id":"9780230274174","title":"Great Minds in Finance: Marschak, Sharpe, Black, Scholes and Merton","description":"\u003ch1\u003eGreat Minds in Finance: Marschak, Sharpe, Black, Scholes and Merton\u003c\/h1\u003e \u003ch2\u003eRead, C.\u003c\/h2\u003e \u003cp\u003eThe third book in the Great Minds in Finance series examines the pricing of securities and the risk\/reward trade off through the legends, contribution, and legacies of Jacob Marschak, William Sharpe, Fischer Black and Myron Scholes, and Robert Merton, influencing both theory and practice, answering the question 'how do we measure risk?'\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2012-06-07\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9780230274174\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9781137026149\u003c\/p\u003e \u003cp\u003eDimensions: 216cm x140cm\u003c\/p\u003e \u003cp\u003ePages: 195\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":45383587758220,"sku":"9780230274174","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780230274174.jpg?v=1776695496","url":"https:\/\/lateknightbooks.com\/products\/9780230274174","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}