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In the past, neo-tribalism in a Western context has been feared as leading to blindness or irrationality. In today's business world, tribalism represents a conscious separation of the individual ego for the good of the community. This is the key to understanding the success of the most innovative businesses in the 21st century.
Published by: Palgrave Macmillan
Publication Date: 2012-04-27
Format: Hardcover
ISBN-13: 9780230276949
DOI: 10.1057/9781137000934
Dimensions: 235cm x155cm
Pages: 299