International Place Branding Yearbook 2010: Place Branding in the New Age of Innovation

Go, F.; Govers, R.

The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.

Details

Published by: Palgrave Macmillan

Publication Date: 2010-10-27

Format: Hardcover

ISBN-13: 9780230279544

DOI: 10.1057/9780230298095

Dimensions: 235cm x155cm

Pages: 234