When Business Meets Culture: Ideas and Experiences for Mutual Profit

Munoz-Seca, B.; Riverola, J.

The cultural sector is gaining increasing importance in our economies, consistantly registering growth rates above average GDP. This book presents insights on how cultural institutions can find new perspectives in their management and provides ideas to hasten culture's role as an economic developer.

Details

Published by: Palgrave Macmillan

Publication Date: 2010-11-30

Format: Hardcover

ISBN-13: 9780230280168

DOI: 10.1057/9780230295117

Dimensions: 216cm x140cm

Pages: 290