The Compliance Business and Its Customers: Gaining Competitive Advantage by Controlling Your Customers

Kasabov, E.; Warlow, A.

The internet has changed the way consumers interact with companies. Businesses must maintain good levels of customer service in a digital world where old strategies may no longer suffice. This book explores what the successful compliance-centred businesses are doing to manage and improve customer experience.

Details

Published by: Palgrave Macmillan

Publication Date: 2012-10-22

Format: Hardcover

ISBN-13: 9780230284197

DOI: 10.1057/9781137271150

Dimensions: 229cm x152cm

Pages: 154