The Superpromoter: The Power of Enthusiasm

Vogelaar, R.

With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter they can more effectiviely promote their brand.

Details

Published by: Palgrave Macmillan

Publication Date: 2010-11-26

Format: Hardcover

ISBN-13: 9780230285095

DOI: 10.1057/9780230298132

Dimensions: 235cm x155cm

Pages: 222