Retail Internationalization in China: Expansion of Foreign Retailers

Siebers, L. Qixun

As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalization.

Details

Published by: Palgrave Macmillan

Publication Date: 2011-07-19

Format: Hardcover

ISBN-13: 9780230293373

DOI: 10.1057/9780230313729

Dimensions: 229cm x152cm

Pages: 208