Counter Strategies in Global Markets

Ploetner, O.

Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets.

Details

Published by: Palgrave Macmillan

Publication Date: 2011-12-06

Format: Hardcover

ISBN-13: 9780230301313

DOI: 10.1057/9780230362956

Dimensions: 235cm x155cm

Pages: 171