Bocconi on Management: Managing the Present, Imagining the Future

Valdani, E.; Arbore, A.

This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.

Details

Published by: Palgrave Macmillan

Publication Date: 2012-11-30

Format: Hardcover

ISBN-13: 9780230301641

DOI: 10.1057/9780230354586

Dimensions: 229cm x152cm

Pages: 272