{"product_id":"9780230301641","title":"Bocconi on Management: Managing the Present, Imagining the Future","description":"\u003ch1\u003eBocconi on Management: Managing the Present, Imagining the Future\u003c\/h1\u003e \u003ch2\u003eValdani, E.; Arbore, A.\u003c\/h2\u003e \u003cp\u003eThis book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive \"seasons.\" The authors call them the games of movement, imitation, and position.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2012-11-30\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9780230301641\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9780230354586\u003c\/p\u003e \u003cp\u003eDimensions: 229cm x152cm\u003c\/p\u003e \u003cp\u003ePages: 272\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47504066576524,"sku":"9780230301641","price":116.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780230301641.jpg?v=1775956084","url":"https:\/\/lateknightbooks.com\/products\/9780230301641","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}