Brand Aesthetics

Mazzalovo, G.

Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.

Details

Published by: Palgrave Macmillan

Publication Date: 2012-07-24

Format: Hardcover

ISBN-13: 9780230336735

DOI: 10.1057/9781137025609

Dimensions: 216cm x140cm

Pages: 230