{"product_id":"9780230340343","title":"Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks","description":"\u003ch1\u003eDefending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks\u003c\/h1\u003e \u003ch2\u003eCalkins, T.\u003c\/h2\u003e \u003cp\u003eHere Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2012-10-11\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9780230340343\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-1-137-51186-7\u003c\/p\u003e \u003cp\u003eDimensions: 229cm x152cm\u003c\/p\u003e \u003cp\u003ePages: 294\u003c\/p\u003e ","brand":"Palgrave Macmillan US","offers":[{"title":"Default Title","offer_id":47440386523276,"sku":"9780230340343","price":71.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780230340343.jpg?v=1775915151","url":"https:\/\/lateknightbooks.com\/products\/9780230340343","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}