Worlds of Consumption

Berghoff, H.; Scranton, P.; Spiekermann, U.

This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.

Details

Published by: Palgrave Macmillan

Publication Date: 2012-10-19

Format: Hardcover

ISBN-13: 9780230341067

DOI: 10.1057/9781137071286

Dimensions: 216cm x140cm

Pages: 312