Customer Sense: How the 5 Senses Influence Buying Behavior

Krishna, Aradhna

An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.

Details

Published by: Palgrave Macmillan

Publication Date: 2013-03-13

Format: Hardcover

ISBN-13: 9780230341739

DOI: 10.1057/9781137346056

Dimensions: 235cm x155cm

Pages: 185