{"product_id":"9780230341739","title":"Customer Sense: How the 5 Senses Influence Buying Behavior","description":"\u003ch1\u003eCustomer Sense: How the 5 Senses Influence Buying Behavior\u003c\/h1\u003e \u003ch2\u003eKrishna, Aradhna\u003c\/h2\u003e \u003cp\u003eAn insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2013-03-13\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9780230341739\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9781137346056\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 185\u003c\/p\u003e ","brand":"Palgrave Macmillan US","offers":[{"title":"Default Title","offer_id":47431247200396,"sku":"9780230341739","price":71.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780230341739.jpg?v=1775881761","url":"https:\/\/lateknightbooks.com\/products\/9780230341739","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}