{"product_id":"9780230342262","title":"The Meaningful Brand How Strong Brands Make More Money","description":"\u003ch1\u003eThe Meaningful Brand\u003c\/h1\u003e\u003ch2\u003eHow Strong Brands Make More Money\u003c\/h2\u003e\u003ch3\u003eN. Hollis\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eMedical \/ Public Health\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eInstilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference.\u003c\/div\u003e\u003cdiv\u003eNigel Hollis is executive vice president and chief global analyst at Millward Brown. Nigel brings 30 years of research experience to bear on his understanding of how marketing communications can build and maintain brands. Nigel has worked with clients in many different industries and countries, and has been instrumental in developing some of Millward Brown's most successful research solutions. He has a popular brand blog called Straight Talk with Nigel Hollis. A four-time winner of WPP's Atticus Award. He lives in Vermont.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e18 October 2013\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003ePalgrave Macmillan US\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003ePalgrave Macmillan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780230342262\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e225\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Palgrave Macmillan US","offers":[{"title":"Default Title","offer_id":53983039914124,"sku":"9780230342262","price":25.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780230342262.jpg?v=1787745105","url":"https:\/\/lateknightbooks.com\/products\/9780230342262","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}