Winning At Innovation: The A-to-F Model

Kotler, Philip

Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.

Details

Published by: Palgrave Macmillan

Publication Date: 2011-10-21

Format: Hardcover

ISBN-13: 9780230343436

DOI:

Dimensions: 234.0cm x156.0cm

Pages: 272.0