{"product_id":"9780230343436","title":"Winning At Innovation: The A-to-F Model","description":"\u003ch1\u003eWinning At Innovation: The A-to-F Model\u003c\/h1\u003e \u003ch2\u003eKotler, Philip\u003c\/h2\u003e \u003cp\u003eInnovation is a responsibility normally assigned to R\u0026amp;D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2011-10-21\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9780230343436\u003c\/p\u003e \u003cp\u003eDOI: \u003c\/p\u003e \u003cp\u003eDimensions: 234.0cm x156.0cm\u003c\/p\u003e \u003cp\u003ePages: 272.0\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":44560950263948,"sku":"9780230343436","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780230343436.jpg?v=1759922202","url":"https:\/\/lateknightbooks.com\/products\/9780230343436","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}