{"product_id":"9780230347762","title":"Credit Scoring, Response Modeling, and Insurance Rating: A Practical Guide to Forecasting Consumer Behavior","description":"\u003ch1\u003eCredit Scoring, Response Modeling, and Insurance Rating: A Practical Guide to Forecasting Consumer Behavior\u003c\/h1\u003e \u003ch2\u003eFinlay, S.\u003c\/h2\u003e \u003cp\u003eA guide on how Predictive Analytics is applied and widely used by organizations such as banks, insurance providers, supermarkets and governments to drive the decisions they make about their customers, demonstrating who to target with a promotional offer, who to give a credit card to and the premium someone should pay for home insurance.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2012-06-26\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9780230347762\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9781137031693\u003c\/p\u003e \u003cp\u003eDimensions: 216cm x140cm\u003c\/p\u003e \u003cp\u003ePages: 297\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47431430275212,"sku":"9780230347762","price":116.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780230347762.jpg?v=1775887913","url":"https:\/\/lateknightbooks.com\/products\/9780230347762","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}