Tribal Marketing, Tribal Branding: An expert guide to the brand co-creation process

Richardson, Brendan

Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.

Details

Published by: Palgrave Macmillan

Publication Date: 2013-07-29

Format: Hardcover

ISBN-13: 9780230368828

DOI: 10.1057/9781137349101

Dimensions: 235cm x155cm

Pages: 184