Darwinian Fitness in the Global Marketplace: Analysing the Competition

Rajagopal, P.

Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics.

Details

Published by: Palgrave Macmillan

Publication Date: 2012-11-16

Format: Hardcover

ISBN-13: 9780230369085

DOI: 10.1057/9781137268334

Dimensions: 216cm x140cm

Pages: 295